Comments for Xavier Adam Blog

Comment on Brand Psyche by Xavier

Xavier — Fri, 19 Jun 2009 12:39:23 +0000

@Ben, I agree. The new advert reminded me of the older advert, I know the original brand, but struggle to recollect the new ‘pretender’.

Comment on Brand Psyche by Ben Hedges

Ben Hedges — Fri, 19 Jun 2009 12:34:48 +0000

Of course, to steal a phrase from the financial world, “the value of brand goodwill can go down as well as up…” Perhaps someone has done some proper research on this, but after quick discussion round the office here we’re of the general opinion that it is the copy-cat brand that loses out in these situations as the consumer is reminded of the original brand, and often even thinks the ad’ is for the original brand without registering the new one. So if someone if copying your brand messaging it’s flattering and you’re obviously doing something right. In fact it can enhance your own brand. But it’s a different matter if they are a bad brand and this has a negative impact on your own.

Comment on Future of Television by Xavier

Xavier — Tue, 16 Jun 2009 15:23:21 +0000

@Everyone, I had this anonymous comment sent in recently. Which makes interesting reading.

“We are not allowed to comment publicly on any blog; however, I completely agree with the points you raise - time moves on and the licence fee does need to be reviewed. For a lot of us working in financial services, our view of the BBC has changed so much, based on having an inside view on what they’re reporting. Previously we credited the BBC brand with impartial and balanced reporting, but Robert Peston in particular, it seems, has been on a personal crusade to break exclusives based on leaks which have then had some influence on the markets. Really annoys me that I have no option but to contribute to funding that. If they’re going to behave in a commercial way and race to break exclusives regardless of the consequences, they should be funded in a commercial way. They can’t have their cake and eat it.”

Comment on Future of Television by Xavier

Xavier — Sat, 13 Jun 2009 11:29:06 +0000

@Tony C. I agree. The role of the BBC needs to be defined. I do not think the commercial sector could plug a gap left by the BBC. By its non-commercial nature it is able to offer a public service. Rather than having to chase the largest audience at any cost.

Comment on Future of Television by Tony C

Tony C — Wed, 10 Jun 2009 11:46:54 +0000

Before there is any change to the license fee we need to establish what the BBC is for and I use the collective ‘we’ deliberately. Do we think that it’s important to have a ‘public’ broadcaster free from certain commerical considerations or could the commerical broadcasters fill the void if say for example the BBC ceased to exist?

Once we have at least some collective idea of what the BBC is for then we can work out how to pay for it.

Comment on Twittle Twattle by Xavier

Xavier — Thu, 04 Jun 2009 17:48:16 +0000

@Andy, thanks for adding your thoughts. Corporates may well listen, but what if their advisors are feeding them the wrong advice and approach!

Comment on Twittle Twattle by Andy McMillan

Andy McMillan — Thu, 04 Jun 2009 09:35:41 +0000

I am just getting started on twitter and there is a lot of common sense in Xavier's views.

Will the corporates listen??

Please keep pointing them in the right direction.

Comment on Twittle Twattle by Xavier

Xavier — Mon, 01 Jun 2009 15:10:05 +0000

@Neil, thank you for this. Wise words. Agree. There is a trade off of distraction v’s useful information source!

Comment on Twittle Twattle by Neil McIntosh

Neil McIntosh — Mon, 01 Jun 2009 14:48:50 +0000

Certainly more than hype. I’d miss it if it were gone, which is a mark of something. It has become the background noise to anything I do on a computer… the place I learn about a surprising number of stories, and get a feel for what people think matters. It’s a point of contact, and a useful way to reach people directly. And I’m recruiting people, both for my publication (I edit the Europe edition of WSJ.com) and colleagues on Dow Jones - the first Twitter recruit was signed today, in fact.

As with blogs, and MySpace, and Facebook before, some people will use it better than others. Its use in a business context may not be in PR or straightforward marketing. But I suspect that it’s not only here to stay, but that in two years’ time its applications will have mushroomed in number.

Comment on Is polo nerdy ? by Xavier

Xavier — Mon, 01 Jun 2009 12:06:54 +0000

@Richard, thank you for your long and thoughtful comment. Good luck for the 09 season. Unfortunately I can’t make the Ambassador’s Cup this weekend with Malcolm, as it is a friend’s wedding.